Communications Industry Zoom Case Question Writing Homework Help

Communications Industry Zoom Case Question Writing Homework Help

Communications Industry Zoom Case Question Writing Homework Help

Description

Due in 2 hours

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

Please read the attached Zoom Video Communications case. only use the attached article, please to answer the questions.

Write a three-page (minimum) paper answering the following discussion questions:

1) A) Describe Zoom’s market of users in the Business segments. Use case data and information to support this. B) Are there potential new but smaller markets (submarkets) in either the Business or Consumer markets that Zoom could target effectively with their current products and services? Use case data and information to support this.

2) What stage of the PLC is the video communications industry? Use case data and information for support.

3) What are the most significant barriers to entry in the video communications industry. Use case data and information for support.

4) Is the competition from Microsoft and Facebook a serious threat to Zoom? Use case data and information for support.9B21A006 Lillie (Yue Ting) Sun wrote this case under the supervision of Eric Janssen solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Our goal is to publish materials of the highest quality; submit any errata to publishcases@ivey.ca. i1v2e5y5pubs Copyright © 2021, Ivey Business School Foundation Version: 2021-05-31 On September 20, 2018, Stephanie Solty, a recently promoted marketing manager at Drop Technologies Inc. (Drop), cut herself a piece of cake and sat back in her chair. Drop, a loyalty start-up based in Toronto, Ontario, Canada, had just hit two million downloads of the mobile application (app) and the team was eager to celebrate. Amid the celebratory cheers sounding throughout the office, Solty couldn’t help but feel nervous. With technology giants such as Uber Technologies Inc. (Uber) and Snap Inc. struggling to become profitable, Solty wondered if Drop would experience the same difficulties: a large user base that failed to lead to profitability. As the laughter and excitement of her colleagues echoed around the office halls, Solty thought long and hard about what she was celebrating. Having two million downloads was an impressive feat, but exactly how many of those downloads translated into profitability for the company, and what could she do to generate a greater number of profitable customers? As she began planning the next quarter’s marketing strategy, she wondered if she should explore a new marketing channel: influencer marketing. THE LOYALTY AND MOBILE REWARDS INDUSTRY The loyalty industry was extremely competitive, with minimal barriers to entry and a large number of competitors. American Airlines had launched its frequent flyer program, often regarded as the first fullscale loyalty program of the modern era, back in 1981.1 Since then, companies such as Starbucks Corporation, Marriott International Inc., and Sephora USA Inc. had built their own loyalty strategies. Three major groups of loyalty players dominated the industry: (1) independent me

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Description

Due in 2 hours

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

Please read the attached Zoom Video Communications case. only use the attached article, please to answer the questions.

Write a three-page (minimum) paper answering the following discussion questions:

1) A) Describe Zoom’s market of users in the Business segments. Use case data and information to support this. B) Are there potential new but smaller markets (submarkets) in either the Business or Consumer markets that Zoom could target effectively with their current products and services? Use case data and information to support this.

2) What stage of the PLC is the video communications industry? Use case data and information for support.

3) What are the most significant barriers to entry in the video communications industry. Use case data and information for support.

4) Is the competition from Microsoft and Facebook a serious threat to Zoom? Use case data and information for support.9B21A006 Lillie (Yue Ting) Sun wrote this case under the supervision of Eric Janssen solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Our goal is to publish materials of the highest quality; submit any errata to publishcases@ivey.ca. i1v2e5y5pubs Copyright © 2021, Ivey Business School Foundation Version: 2021-05-31 On September 20, 2018, Stephanie Solty, a recently promoted marketing manager at Drop Technologies Inc. (Drop), cut herself a piece of cake and sat back in her chair. Drop, a loyalty start-up based in Toronto, Ontario, Canada, had just hit two million downloads of the mobile application (app) and the team was eager to celebrate. Amid the celebratory cheers sounding throughout the office, Solty couldn’t help but feel nervous. With technology giants such as Uber Technologies Inc. (Uber) and Snap Inc. struggling to become profitable, Solty wondered if Drop would experience the same difficulties: a large user base that failed to lead to profitability. As the laughter and excitement of her colleagues echoed around the office halls, Solty thought long and hard about what she was celebrating. Having two million downloads was an impressive feat, but exactly how many of those downloads translated into profitability for the company, and what could she do to generate a greater number of profitable customers? As she began planning the next quarter’s marketing strategy, she wondered if she should explore a new marketing channel: influencer marketing. THE LOYALTY AND MOBILE REWARDS INDUSTRY The loyalty industry was extremely competitive, with minimal barriers to entry and a large number of competitors. American Airlines had launched its frequent flyer program, often regarded as the first fullscale loyalty program of the modern era, back in 1981.1 Since then, companies such as Starbucks Corporation, Marriott International Inc., and Sephora USA Inc. had built their own loyalty strategies. Three major groups of loyalty players dominated the industry: (1) independent me

Do you have a similar assignment and would want someone to complete it for you? Click on
the ORDER NOW option to get instant services at LindasHelp.com. We assure you of a well
written and plagiarism free papers delivered within your specified deadline.

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CUVIE PLUS | FUME EXTRA VAPE  | CUVIE AIR  |  FUME INFINITY VAPE    | MORE XXL   | HQD